Test animation of a title card.
As the video was for a younger audience it was important to keep the show graphics and animation style fun and engaging. At it’s core though, it’s an education resource, accuracy, clarity and cut-through were paramount. The colour palette and some visual language was borrowed from DeadlySciences’ established brand while new elements were created to help build out the resource. It sits within the DeadlyScience brand whilst also being it’s own offering - DeadlyLabs.
Test animation of a science explainer
Test animation of overlay
